For more than 85 years, all Titleist golf balls have been manufactured in the greater New Bedford, Massachusetts area. Throughout these nine decades, Titleist has been golf’s design and process technology leader, manufacturing golf balls with a wide range of constructions to meet golfers’ varying performance needs. A belief that a better process will result in a better quality and performance product has been constant throughout Titleist’s history. An unwavering commitment to continuous improvement and performance and quality excellence are core values of the Titleist tradition.

MAKING ONE MILLION

To go from one golf ball that is worthy of the Titleist script to one million, you need to have a highly skilled team in place and the manufacturing process mastered.

PRODUCT TESTING & VALIDATION

「Before any product is stamped with the Titleist script and put into play, it must prove itself to be the best. The final steps of product development incorporate extensive machine and player tests to ensure the new product meets exacting performance specifications and quality standards. A new golf ball is only introduced when it satisfies real performance needs. The product testing and validation process guarantees a product worthy of the Titleist name.